I agree with the sentiments expressed by David Gee in this IT News article
“There is a clear divide opening up between companies such as Amazon and Uber that run their businesses on analytics, and the silent majority simply trying to do things a little bit better.
The secret to staying on the right side of this gap is investing early into the little things, like metadata governance, standardisation and data glossaries.”
A guide to the little jobs that will make big data work | IT News | David Gee, Sept. 2015