Good point - twixting the existing systems is good bang for buck

Twixting existing systems is where innovation lies with the big SI pardners

As technology platforms mature, customer expectations grow and Service Design makes inroads into business; the job will be to join existing sub-services into holistic offerings, rather than designing new ones from scratch. All from scratch stuff will go to boutique start-ups by the way, who rarely and uniquely combine business, technology and design. Quick wins to reduce gaps will win out over big projects with little or no existing infrastructure. And in house teams will lead the way as they know the more mature domains that need fixing than the externals. The big software houses, SI people and their platforms will have to accelerate usability of their own stuff and be seen to relish partnerships and legacy migration to close service gaps.

For UX that means working closely with technology providers to focus on reducing pain points, integrating existing systems and driving standardization before then moving to optimize them. All of those creaky productivity systems will start to look consumer facing too. Service design will mirror this shift, maturing from design thinking to design doing and delivery; gone are the days of fluffy blue sky thinking and hello hard design in the real world.

Source: New Wave UX | Medium | John Knight, Jan. 2016

I like that line at the end talking about hard design in the real world. Understanding and implementation of design is where it going to get increasingly busy.