Budget allocation is important for digital product success

This article covers one of the tricky parts about getting effective collaboration across an organisations often warring states of IT, Comms, HR, etc.

“One of the conclusions was that an independent intranet budget can smooth over many power conflicts.”

“When the budget still sits within a particular department, it can be difficult to take a balanced approach to the needs of the whole organization.”

“The problem with IT having the budget for the intranet is that it shifts the power balance away from the business to the technology people, whose technology strategy and goals the intranet must then adopt.”

Source: IT vs. Communications: Who drives your intranet | CMS Wire | Sam Marshall, September 2015

Bruce Klopsteins

UX maven, content strategist, communicator, information obssessive, exploratory completionist, and fan of witty banter. When not quoting other people's brilliance, thoughts are my own.