Practical advice for testing content on websites - check it out
“...too often we see the user experience fail at the content level: People can navigate to the content but don’t understand it. Analysis shows that people often use websites to collect, compare, and choose products or services. Have users evaluate your digital copy so that articles and information match their needs and expectations.”
Practical Advice for Testing Content on Websites | Nielsen Norman Group, Hoa Loranger, April 2015