How to run an effective digital service discovery phase
| GatherContent | Liam King, July 2015
This article provides a really good guide to some of the traps for new players when undertaking the discovery phase of digital service building.
Highlights
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Assumptions should be supported by evidence – It is critically important to avoid confirmation bias. Assumptions that aren’t validated are most dangerous
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I like that it suggests you test the viability of a digital service rather than accept it as a foregone conclusion
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It is centred around users and opportunities and encourages involved staff to focus on users rather than pointing the finger
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I must acknowledge my own bias towards user research and testing as critical parts of digital design
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I also like that it acknowledges the risk of discovery suppliers suggesting changes or products merely to provide opportunities to profit
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Also really happy that ‘put content in the spotlight’ is one of the core things to consider.